Authors Lori Yue, Fangwen Lin, and Ishva Minefee Format Working Paper Publication Date Forthcoming Full Citation Yue, Lori, Fangwen Lin, and Ishva Minefee. Does It Pay to Take a Stand Abroad? MNC-Country Fit and Consumers’ Reactions to Sociopolitical Activism in Host Countries. Forthcoming.
Full Citation Yue, Lori, Fangwen Lin, and Ishva Minefee. Does It Pay to Take a Stand Abroad? MNC-Country Fit and Consumers’ Reactions to Sociopolitical Activism in Host Countries. Forthcoming.