Authors Vicki Morwitz , Eric Johnson, and David C. Schmittlein Format Journal Article Publication Date January 1, 1993 Journal Journal of Consumer Research Full Citation Morwitz, Vicki, Eric Johnson, and David C. Schmittlein. “Does Measuring Intent Change Behavior?” Journal of Consumer Research vol. 20, no. 1 (January 01, 1993): 46-61.
Full Citation Morwitz, Vicki, Eric Johnson, and David C. Schmittlein. “Does Measuring Intent Change Behavior?” Journal of Consumer Research vol. 20, no. 1 (January 01, 1993): 46-61.