Authors Edith Shalev and Vicki Morwitz Format Chapter Publication Date January 1, 2009 Book Advances in Consumer Research Full Citation Shalev, Edith and Vicki Morwitz. “Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgment.” In Advances in Consumer Research, edited by Ann L. McGill and Sharon Shavitt, 1051-1052. 2009.
Full Citation Shalev, Edith and Vicki Morwitz. “Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgment.” In Advances in Consumer Research, edited by Ann L. McGill and Sharon Shavitt, 1051-1052. 2009.