Authors Edith Shalev and Vicki Morwitz Format Chapter Publication Date January 1, 2009 Book Advances in Consumer Research Full Citation Shalev, Edith and Vicki Morwitz . “Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgment.” In Advances in Consumer Research, edited by Ann L. McGill and Sharon Shavitt, 1051-1052. 2009.
Full Citation Shalev, Edith and Vicki Morwitz . “Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgment.” In Advances in Consumer Research, edited by Ann L. McGill and Sharon Shavitt, 1051-1052. 2009.