Does VC backing affect brand strategy in technology ventures?

Authors: Enrico Forti, F. Munari, and C. Zhang

Format: Journal Article

Publication Date: April 22, 2019

Journal: Strategic Management Society

Full Citation

Forti, Enrico, F. Munari, and C. Zhang. “Does VC backing affect brand strategy in technology ventures? .”

Strategic Management Society

vol. 14, no.

2

(April 22, 2019).