The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference

Authors: Manoj Thomas and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2009

Journal: Journal of Marketing Research

Full Citation

Thomas, Manoj and Vicki Morwitz

. “The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference.”

Journal of Marketing Research

vol.

46

, no.

1

(January 01, 2009):

81

-

91

.