Authors Manoj Thomas and Vicki Morwitz Format Journal Article Publication Date January 1, 2009 Journal Journal of Marketing Research Full Citation Thomas, Manoj and Vicki Morwitz . “The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference.” Journal of Marketing Research vol. 46, no. 1 (January 01, 2009): 81-91.
Full Citation Thomas, Manoj and Vicki Morwitz . “The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference.” Journal of Marketing Research vol. 46, no. 1 (January 01, 2009): 81-91.