From the Editors-Elect: Meaningful Consumer Research

Abstract

Authors: Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2014

Journal: Journal of Consumer Research

Full Citation

Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz

. “From the Editors-Elect: Meaningful Consumer Research.”

Journal of Consumer Research

vol.

41

, no.

1

(January 01, 2014):

iii

-

v

.