Authors Gavan Fitzsimons and Vicki Morwitz Format Journal Article Publication Date July 1, 1996 Journal Journal of Consumer Research Full Citation Fitzsimons, Gavan and Vicki Morwitz . “The Effect of Measuring Intent on Brand Level Purchase Behavior.” Journal of Consumer Research vol. 23, no. 1 (July 01, 1996): 1-11.
Full Citation Fitzsimons, Gavan and Vicki Morwitz . “The Effect of Measuring Intent on Brand Level Purchase Behavior.” Journal of Consumer Research vol. 23, no. 1 (July 01, 1996): 1-11.