Abstract Authors Manoj Thomas and Vicki Morwitz Format Chapter Publication Date January 1, 2004 Book Advances in Consumer Research Full Citation Thomas, Manoj and Vicki Morwitz . “Effects of Framing on Magnitude Perceptions of Prices.” In Advances in Consumer Research, edited by Barbara E. Kahn and Mary Frances Luce, 454-456. 2004.
Full Citation Thomas, Manoj and Vicki Morwitz . “Effects of Framing on Magnitude Perceptions of Prices.” In Advances in Consumer Research, edited by Barbara E. Kahn and Mary Frances Luce, 454-456. 2004.