Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions

Authors: Priya Raghubir, Vicki Morwitz , and Shelle Santana

Format: Journal Article

Publication Date: January 1, 2012

Journal: Journal of Retailing

Full Citation

Raghubir, Priya, Vicki Morwitz , and Shelle Santana

. “Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions.”

Journal of Retailing

vol.

86

, no.

1

(January 01, 2012):

7

-

19

.