Authors Priya Raghubir, Vicki Morwitz, and Shelle Santana Format Journal Article Publication Date January 1, 2012 Journal Journal of Retailing Full Citation Raghubir, Priya, Vicki Morwitz, and Shelle Santana. “Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions.” Journal of Retailing vol. 86, no. 1 (January 01, 2012): 7-19.
Full Citation Raghubir, Priya, Vicki Morwitz, and Shelle Santana. “Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions.” Journal of Retailing vol. 86, no. 1 (January 01, 2012): 7-19.