Authors Priya Raghubir, Vicki Morwitz , and Shelle Santana Format Chapter Publication Date January 1, 2010 Book Advances in Consumer Research Full Citation Raghubir, Priya, Vicki Morwitz , and Shelle Santana. “Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions.” In Advances in Consumer Research, edited by Darren Dahl, Gita Johar, and Stijn van Osselaer, Duluth, MN: Association for Consumer Research, 2010.
Full Citation Raghubir, Priya, Vicki Morwitz , and Shelle Santana. “Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions.” In Advances in Consumer Research, edited by Darren Dahl, Gita Johar, and Stijn van Osselaer, Duluth, MN: Association for Consumer Research, 2010.