Authors Priya Raghubir, Vicki Morwitz, and Shelle Santana Format Chapter Publication Date January 1, 2010 Book Advances in Consumer Research Full Citation Raghubir, Priya, Vicki Morwitz, and Shelle Santana. “Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions.” In Advances in Consumer Research, edited by Darren Dahl, Gita Johar, and Stijn van Osselaer, Duluth, MN: Association for Consumer Research, 2010.
Full Citation Raghubir, Priya, Vicki Morwitz, and Shelle Santana. “Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions.” In Advances in Consumer Research, edited by Darren Dahl, Gita Johar, and Stijn van Osselaer, Duluth, MN: Association for Consumer Research, 2010.