The Evolution of JCR: A View through the Eyes of Its Editors

Abstract

Authors: Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2015

Journal: Journal of Consumer Research

Full Citation

Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz

. “The Evolution of JCR: A View through the Eyes of Its Editors.”

Journal of Consumer Research

vol.

42

, no.

1

(January 01, 2015):

1

-

4

.