Abstract Authors Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz Format Journal Article Publication Date January 1, 2015 Journal Journal of Consumer Research Full Citation Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz . “The Evolution of JCR: A View through the Eyes of Its Editors.” Journal of Consumer Research vol. 42, no. 1 (January 01, 2015): 1-4.
Full Citation Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz . “The Evolution of JCR: A View through the Eyes of Its Editors.” Journal of Consumer Research vol. 42, no. 1 (January 01, 2015): 1-4.