Authors Bernd Schmitt Format Chapter Publication Date January 1, 2004 Book Next generation business handbook Full Citation Schmitt, Bernd. “Experience with the customer.” In Next generation business handbook, edited by Subir Chowdhury, New York: Wiley, 2004.
Full Citation Schmitt, Bernd. “Experience with the customer.” In Next generation business handbook, edited by Subir Chowdhury, New York: Wiley, 2004.