Authors Thomas Manoj and Vicki Morwitz Format Chapter Publication Date January 1, 2009 Book Handbook of Research in Pricing Full Citation Manoj, Thomas and Vicki Morwitz . “Heuristics in Numerical Cognition: Implications for Pricing.” In Handbook of Research in Pricing, edited by Vithala Rao, 132-149. Edward Elgar Publishing, 2009.
Full Citation Manoj, Thomas and Vicki Morwitz . “Heuristics in Numerical Cognition: Implications for Pricing.” In Handbook of Research in Pricing, edited by Vithala Rao, 132-149. Edward Elgar Publishing, 2009.