Authors Manoj Thomas and Vicki Morwitz Format Chapter Publication Date January 1, 2005 Book Advances in Consumer Research Full Citation Thomas, Manoj and Vicki Morwitz . “How Do Consumers and Managers Process Numeric Information? The Role of Numerical Cognition.” In Advances in Consumer Research, edited by Geeta Menon and Akshay Rao, 445-448. 2005.
Full Citation Thomas, Manoj and Vicki Morwitz . “How Do Consumers and Managers Process Numeric Information? The Role of Numerical Cognition.” In Advances in Consumer Research, edited by Geeta Menon and Akshay Rao, 445-448. 2005.