Authors Edith Shalev and Vicki Morwitz Format Chapter Publication Date January 1, 2010 Book Advances in Consumer Research Full Citation Shalev, Edith and Vicki Morwitz . “How Low Can I Go? The Comparative Effect of Low Status Users on Buying Intentions.” In Advances in Consumer Research, edited by Darren Dahl, Gita Johar, and Stijn van Osselaer, Duluth, MN: Association for Consumer Research, 2010.
Full Citation Shalev, Edith and Vicki Morwitz . “How Low Can I Go? The Comparative Effect of Low Status Users on Buying Intentions.” In Advances in Consumer Research, edited by Darren Dahl, Gita Johar, and Stijn van Osselaer, Duluth, MN: Association for Consumer Research, 2010.