Authors Bernd Schmitt Format Chapter Publication Date January 1, 2005 Book Images and the psychology of marketing communciation Full Citation Schmitt, Bernd. “From image to experience.” In Images and the psychology of marketing communciation, edited by L. Kahle, Englewood Cliffs: Lawrence Erlbaum, 2005.
Full Citation Schmitt, Bernd. “From image to experience.” In Images and the psychology of marketing communciation, edited by L. Kahle, Englewood Cliffs: Lawrence Erlbaum, 2005.