Authors Ran Kivetz and Yuhuang Zheng Format Working Paper Publication Date February 2, 2011 Full Citation Kivetz, Ran and Yuhuang Zheng. The Impact of Marketing Promotions on Hedonic versus Utilitarian Purchases. February 02, 2011.
Full Citation Kivetz, Ran and Yuhuang Zheng. The Impact of Marketing Promotions on Hedonic versus Utilitarian Purchases. February 02, 2011.