Authors Edith Shalev and Vicki Morwitz Format Journal Article Publication Date January 1, 2012 Journal Journal of Consumer Research Full Citation Shalev, Edith and Vicki Morwitz . “Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer.” Journal of Consumer Research vol. 38, no. 5 (January 01, 2012): 964-980.
Full Citation Shalev, Edith and Vicki Morwitz . “Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer.” Journal of Consumer Research vol. 38, no. 5 (January 01, 2012): 964-980.