Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer

Authors: Edith Shalev and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2012

Journal: Journal of Consumer Research

Full Citation

Shalev, Edith and Vicki Morwitz

. “Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer.”

Journal of Consumer Research

vol.

38

, no.

5

(January 01, 2012):

964

-

980

.