Authors Vicki Morwitz Format Journal Article Publication Date September 1, 1997 Journal Journal of Consumer Psychology Full Citation Morwitz, Vicki. “It Seems Like Only Yesterday: The Nature and Consequences of Telescoping Errors in Marketing Research.” Journal of Consumer Psychology vol. 6, no. 1 (September 01, 1997): 1-30.
Full Citation Morwitz, Vicki. “It Seems Like Only Yesterday: The Nature and Consequences of Telescoping Errors in Marketing Research.” Journal of Consumer Psychology vol. 6, no. 1 (September 01, 1997): 1-30.