Authors Bernd Schmitt Format Chapter Publication Date April 1, 2010 Book Customer experience management: Lessons and insights for the cable industry Full Citation Schmitt, Bernd. “Managing a customer experience project.” In Customer experience management: Lessons and insights for the cable industry, edited by Seth Arenstein, Jana Henthorn, Charles H. Patti Ph.D., and Ronald Rizzuto Ph.D., 23-25. Rockville, MD: CableFAX Daily, 2010.
Full Citation Schmitt, Bernd. “Managing a customer experience project.” In Customer experience management: Lessons and insights for the cable industry, edited by Seth Arenstein, Jana Henthorn, Charles H. Patti Ph.D., and Ronald Rizzuto Ph.D., 23-25. Rockville, MD: CableFAX Daily, 2010.