Authors Vicki Morwitz and Gavan J. Fitzsimons Format Journal Article Publication Date January 1, 2004 Journal Journal of Consumer Psychology Full Citation Morwitz, Vicki and Gavan J. Fitzsimons. “The Mere Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?” Journal of Consumer Psychology vol. 14, no. 1&2 (January 01, 2004): 64-74.
Full Citation Morwitz, Vicki and Gavan J. Fitzsimons. “The Mere Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?” Journal of Consumer Psychology vol. 14, no. 1&2 (January 01, 2004): 64-74.