Abstract
In this chapter, we argue that a better understanding of how individuals are affected by national culture is achieved when the subjectivist analysis of internal attitudes is supplemented with the structuralist approach of focusing on the external social relations that constrain behavior. More specifically, we suggest that the concepts developed for studying patterns of social relations are useful in cultural research.
Full Citation
Innovations in International and Cross Cultural Management
,
edited by ,
52
-90
.
Thousand Oaks, Calif.
:
SAGE
,
2000.