Authors Manoj Thomas and Vicki Morwitz Format Journal Article Publication Date January 1, 2005 Full Citation Thomas, Manoj and Vicki Morwitz . “Penny Wise and Pound Foolish: The Left Digit Effect in Price Cognition.” (January 01, 2005).
Full Citation Thomas, Manoj and Vicki Morwitz . “Penny Wise and Pound Foolish: The Left Digit Effect in Price Cognition.” (January 01, 2005).