Authors Shi Zhang and Bernd Schmitt Format Chapter Publication Date January 1, 2006 Book Psycholinguistic phenomena in marketing communications Full Citation Zhang, Shi and Bernd Schmitt . “Phonology and semantics in international marketing: What brand name translations tell us about consumer cognition.” In Psycholinguistic phenomena in marketing communications, edited by T. Lowrey, 59-78. Englewood Cliffs: Lawrence Erlbaum, 2006.
Full Citation Zhang, Shi and Bernd Schmitt . “Phonology and semantics in international marketing: What brand name translations tell us about consumer cognition.” In Psycholinguistic phenomena in marketing communications, edited by T. Lowrey, 59-78. Englewood Cliffs: Lawrence Erlbaum, 2006.