Abstract Authors Sucharita Chandran and Vicki Morwitz Format Chapter Publication Date January 1, 2006 Book Advances in Consumer Research Full Citation Chandran, Sucharita and Vicki Morwitz. “The Price of ‘Free’-Dom: Consumer Sensitivity to Promotions with Negative Contexual Influences.” In Advances in Consumer Research, edited by Connie Pechmann and Linda Price, 2502006.
Full Citation Chandran, Sucharita and Vicki Morwitz. “The Price of ‘Free’-Dom: Consumer Sensitivity to Promotions with Negative Contexual Influences.” In Advances in Consumer Research, edited by Connie Pechmann and Linda Price, 2502006.