Abstract Authors Sucharita Chandran and Vicki Morwitz Format Chapter Publication Date January 1, 2006 Book Advances in Consumer Research Full Citation Chandran, Sucharita and Vicki Morwitz . “The Price of ‘Free’-Dom: Consumer Sensitivity to Promotions with Negative Contexual Influences.” In Advances in Consumer Research, edited by Connie Pechmann and Linda Price, 2502006.
Full Citation Chandran, Sucharita and Vicki Morwitz . “The Price of ‘Free’-Dom: Consumer Sensitivity to Promotions with Negative Contexual Influences.” In Advances in Consumer Research, edited by Connie Pechmann and Linda Price, 2502006.