Authors Liad Weiss and Gita Johar Format Chapter Publication Date January 1, 2018 Book Consumer Behavior and Psychological Ownership Full Citation Weiss, Liad and Gita Johar. “Psychological Ownership in Egocentric Categorization Theory.” In Consumer Behavior and Psychological Ownership, edited by J. Peck and S. Shu, 2018.
Full Citation Weiss, Liad and Gita Johar. “Psychological Ownership in Egocentric Categorization Theory.” In Consumer Behavior and Psychological Ownership, edited by J. Peck and S. Shu, 2018.