Authors Noel Capon and Elizabeth Cooper-Martin Format Journal Article Publication Date January 1, 1990 Journal Review of Marketing Full Citation Capon, Noel and Elizabeth Cooper-Martin. “Public and Nonprofit Marketing: A Review and Directions for Future Research.” Review of Marketing vol. 36, (January 01, 1990): 481-536.
Full Citation Capon, Noel and Elizabeth Cooper-Martin. “Public and Nonprofit Marketing: A Review and Directions for Future Research.” Review of Marketing vol. 36, (January 01, 1990): 481-536.