Authors Vicki Morwitz Format Chapter Publication Date January 1, 2011 Book Consumer Insights: Findings from Behavioral Research Full Citation Morwitz, Vicki. “Purchase Intentions and Purchasing.” In Consumer Insights: Findings from Behavioral Research, edited by Joseph Alba, 89-90. Marketing Science Institute, 2011.
Full Citation Morwitz, Vicki. “Purchase Intentions and Purchasing.” In Consumer Insights: Findings from Behavioral Research, edited by Joseph Alba, 89-90. Marketing Science Institute, 2011.