Abstract Authors Utpal M. Dholakia and Vicki Morwitz Format Journal Article Publication Date October 1, 2002 Journal Journal of Consumer Research Full Citation Dholakia, Utpal M. and Vicki Morwitz . “The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field-Study of Customer Satisfaction Measurement.” Journal of Consumer Research vol. 29, no. 2 (October 01, 2002): 159-167.
Full Citation Dholakia, Utpal M. and Vicki Morwitz . “The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field-Study of Customer Satisfaction Measurement.” Journal of Consumer Research vol. 29, no. 2 (October 01, 2002): 159-167.