The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field-Study of Customer Satisfaction Measurement

Abstract

Authors: Utpal M. Dholakia and Vicki Morwitz

Format: Journal Article

Publication Date: October 1, 2002

Journal: Journal of Consumer Research

Full Citation

Dholakia, Utpal M. and Vicki Morwitz

. “The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field-Study of Customer Satisfaction Measurement.”

Journal of Consumer Research

vol.

29

, no.

2

(October 01, 2002):

159

-

167

.