Abstract Authors Pierre Chandon and Vicki Morwitz Format Chapter Publication Date January 1, 2005 Book Advances in Consumer Research Full Citation Chandon, Pierre and Vicki Morwitz . “Self-Generated Validity Effects in Consumer Research.” In Advances in Consumer Research, edited by Geeta Menon and Akshay Rao, 270-273. 2005.
Full Citation Chandon, Pierre and Vicki Morwitz . “Self-Generated Validity Effects in Consumer Research.” In Advances in Consumer Research, edited by Geeta Menon and Akshay Rao, 270-273. 2005.