The Short- and Long-Term Effects of Measuring Intent to Repurchase

Abstract

Authors: Pierre Chandon, Vicki Morwitz , and Werner J. Reinartz

Format: Journal Article

Publication Date: June 1, 2004

Journal: Journal of Consumer Research

Full Citation

Chandon, Pierre, Vicki Morwitz , and Werner J. Reinartz

. “The Short- and Long-Term Effects of Measuring Intent to Repurchase.”

Journal of Consumer Research

vol.

31

, no.

3

(June 01, 2004):

566

-

572

.