Authors Martin R. Young, Wayne S. DeSarbo, and Vicki Morwitz Format Journal Article Publication Date January 1, 1998 Journal Management Science Full Citation Young, Martin R., Wayne S. DeSarbo, and Vicki Morwitz . “The Stochastic Modeling of Purchase Intentions and Behavior.” Management Science vol. 44, no. 2 (January 01, 1998): 188-202.
Full Citation Young, Martin R., Wayne S. DeSarbo, and Vicki Morwitz . “The Stochastic Modeling of Purchase Intentions and Behavior.” Management Science vol. 44, no. 2 (January 01, 1998): 188-202.