Authors Patrick Cettier and Bernd Schmitt Format Chapter Publication Date January 1, 2008 Book Contemporary Thoughts on Corporate Branding and Corporate Identity Management Full Citation Cettier, Patrick and Bernd Schmitt. “Strategic corporate re-branding.” In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, edited by T. C. Melewar and Elif Karaosmanoglu, 166-186. Hampshire, UK: Palgrave Macmillan, 2008.
Full Citation Cettier, Patrick and Bernd Schmitt. “Strategic corporate re-branding.” In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, edited by T. C. Melewar and Elif Karaosmanoglu, 166-186. Hampshire, UK: Palgrave Macmillan, 2008.