Authors Patrick Cettier and Bernd Schmitt Format Chapter Publication Date January 1, 2008 Book Contemporary Thoughts on Corporate Branding and Corporate Identity Management Full Citation Cettier, Patrick and Bernd Schmitt . “Strategic corporate re-branding.” In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, edited by T. C. Melewar and Elif Karaosmanoglu, 166-186. Hampshire, UK: Palgrave Macmillan, 2008.
Full Citation Cettier, Patrick and Bernd Schmitt . “Strategic corporate re-branding.” In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, edited by T. C. Melewar and Elif Karaosmanoglu, 166-186. Hampshire, UK: Palgrave Macmillan, 2008.