Authors Vicki Morwitz and David C. Schmittlein Format Journal Article Publication Date May 1, 1998 Journal Management Science Full Citation Morwitz, Vicki and David C. Schmittlein. “Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models.” Management Science vol. 44, no. 5 (May 01, 1998): 610-628.
Full Citation Morwitz, Vicki and David C. Schmittlein. “Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models.” Management Science vol. 44, no. 5 (May 01, 1998): 610-628.