Authors Lia Zarantonello and Bernd Schmitt Format Journal Article Publication Date January 1, 2010 Journal Journal of Brand Management Full Citation Zarantonello, Lia and Bernd Schmitt . “Using the brand experience scale to profile consumers and predict consumer behavior.” Journal of Brand Management vol. 17, (January 01, 2010): 532-540.
Full Citation Zarantonello, Lia and Bernd Schmitt . “Using the brand experience scale to profile consumers and predict consumer behavior.” Journal of Brand Management vol. 17, (January 01, 2010): 532-540.