Authors Lia Zarantonello and Bernd Schmitt Format Journal Article Publication Date January 1, 2010 Journal Journal of Brand Management Full Citation Zarantonello, Lia and Bernd Schmitt. “Using the brand experience scale to profile consumers and predict consumer behavior.” Journal of Brand Management vol. 17, (January 01, 2010): 532-540.
Full Citation Zarantonello, Lia and Bernd Schmitt. “Using the brand experience scale to profile consumers and predict consumer behavior.” Journal of Brand Management vol. 17, (January 01, 2010): 532-540.