Authors Gita Johar Format Chapter Publication Date January 1, 2015 Book Legends in Consumer Behavior: Jacob Jacoby Full Citation Johar, Gita. “Volume Introduction: Legal Factors Applying to Consumer Decision Making and Purchase Behavior: Part 2.” In Legends in Consumer Behavior: Jacob Jacoby, edited by Jagdish N. Sheth, Thousand Oaks, CA: SAGE, 2015.
Full Citation Johar, Gita. “Volume Introduction: Legal Factors Applying to Consumer Decision Making and Purchase Behavior: Part 2.” In Legends in Consumer Behavior: Jacob Jacoby, edited by Jagdish N. Sheth, Thousand Oaks, CA: SAGE, 2015.