Authors Ali Faraji-Rad, Shiri Melumad, and Gita Johar Format Newspaper/Magazine Article Publication Date December 1, 2016 Publication Harvard Business Review Full Citation Faraji-Rad, Ali, Shiri Melumad, and Gita Johar. “When New Products Should Make Customers Feel in Control.” Harvard Business Review. December 01, 2016.
Full Citation Faraji-Rad, Ali, Shiri Melumad, and Gita Johar. “When New Products Should Make Customers Feel in Control.” Harvard Business Review. December 01, 2016.