Authors Bernd Schmitt Format Chapter Publication Date January 1, 2014 Book The Psychology of Asian Consumers Full Citation Schmitt, Bernd. “Why the Asian consumer?” In The Psychology of Asian Consumers, edited by B. Schmitt and L. Lee, Routledge: Academic Press, 2014.
Full Citation Schmitt, Bernd. “Why the Asian consumer?” In The Psychology of Asian Consumers, edited by B. Schmitt and L. Lee, Routledge: Academic Press, 2014.