Why Consumers Don't Always Accurately Predict Their Own Future Behavior

Authors: Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 1997

Journal: Marketing Letters, Special Issue on the Time Course of Preferences

Full Citation

. “Why Consumers Don't Always Accurately Predict Their Own Future Behavior.”

Marketing Letters, Special Issue on the Time Course of Preferences

vol.

8

, no.

1

(January 01, 1997):

57

-

70

.