Authors Vicki Morwitz Format Journal Article Publication Date January 1, 1997 Journal Marketing Letters, Special Issue on the Time Course of Preferences Full Citation Morwitz, Vicki. “Why Consumers Don't Always Accurately Predict Their Own Future Behavior.” Marketing Letters, Special Issue on the Time Course of Preferences vol. 8, no. 1 (January 01, 1997): 57-70.
Full Citation Morwitz, Vicki. “Why Consumers Don't Always Accurately Predict Their Own Future Behavior.” Marketing Letters, Special Issue on the Time Course of Preferences vol. 8, no. 1 (January 01, 1997): 57-70.