Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Authors: Gülden Ülkümen, Manoj Thomas, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2008

Journal: Journal of Consumer Research

Full Citation

Ülkümen, Gülden, Manoj Thomas, and Vicki Morwitz

. “Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates.”

Journal of Consumer Research

vol.

35

, no.

2

(January 01, 2008):

245

-

256

.