Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts

Authors: Sankar Sen, Zeynep Gurhan-Canli, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2001

Journal: Journal of Consumer Research

Full Citation

Sen, Sankar, Zeynep Gurhan-Canli, and Vicki Morwitz

. “Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts.”

Journal of Consumer Research

vol.

28

, no.

3

(January 01, 2001):

399

-

417

.