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The future of technology, market competition, and democracy: How policy and AI are reshaping capitalism

Tano Santos, Robert Heilbrunn Professor of Asset Management and Finance at Columbia Business School, and Luigi Zingales, Robert C. McCormack Distinguished Service Professor of Entrepreneurship and Finance at the University of Chicago Booth School of Business, joined the Hub and the Adam Smith Society for a two-part conversation on AI, re-industrialization, and market intervention.

Published
August 5, 2026
Publication
Business and Society
Focus On
AI & Transformative Tech
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Article Author(s)

Josue Silva (MBA ’26)

Affiliated Author

Dominica Wambold (MBA ’26)

Affiliated Author
The future of technology, market competition, and democracy: How policy and AI are reshaping capitalism

Key Takeaways

AI and data change how markets use knowledge. Markets remain essential, but digital platforms and AI systems can now collect and deploy information at an unprecedented scale, enabling highly targeted price discrimination.

Data ownership shapes competition. Firms that control large and valuable datasets may build durable advantages, raising new questions about market concentration and access.

Technology policy is central to democratic capitalism and global competition.
Older AI and tech firms may be better able to weather regulation compared to newcomers.

Industrial policy should be evaluated by whether it builds capacity and delivers broad benefits. Public intervention can support innovation, resilience, and strategic national interest, but it can also invite capture, rent seeking, and distrust. 

Business and political economy continue to converge, requiring leaders to operate across disciplines. The future of value creation will be shaped synchronously by markets, technology, government, and institutions, requiring business leaders to actively engage in the policy discussions that shape their industries while rising above tactics that may undermine long-term competitiveness. 

Category
General
Topic(s)
Economics and Policy

About the Researcher(s)

Professor Tano Santos

Tano Santos

Robert Heilbrunn Professor of Asset Management and Finance
Finance Division
Director
Heilbrunn Center for Graham and Dodd Investing

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The discussion explored how technology, data, and public policy are changing the rules of competition and raising new questions for investors, operators, and policymakers. Drawing on political economy and history, the speakers narrowed in on the question of who will own, govern, and benefit from data in the economy of the future. 

The event included a public fireside chat, facilitated by Dominica Wambold (MBA ’26) and Josué Silva (MBA ’26), followed by a more intimate student roundtable. Across both sessions, Santos and Zingales examined the evolving balance of power among markets, government, Big Tech, and citizens to inform how operators, investors, and policymakers can navigate the future of competition, technology, and regulation in democratic societies. 

Markets, knowledge, and AI

The discussion began with economist Friedrich Hayek’s classic argument that prices in free markets communicate information across society in ways that central planning cannot match. Santos and Zingales noted that the rise of information technology and AI have complicated the question of the “knowledge problem,” as digital platforms and algorithms have facilitated the collection and dissemination of data while simultaneously making it easier for large companies to keep information private for competitive advantage. 

This does not make markets irrelevant, but it does raise new questions about who controls knowledge, how it is used, and whether information that could benefit society is becoming concentrated inside a small number of firms. The answer may determine whether firms use data to spur innovation or stifle experimentation in the years ahead. 

Data, competition, and value creation

Another major theme of the conversation was the economic nature of data. Unlike physical assets, data can often be used by multiple actors at the same time, creating a challenge for traditional ways of thinking about ownership and property rights. 

Professors Santos and Zingales discussed historical examples in which the diffusion of knowledge helped unlock innovation and contrasted these examples with a digital economy in which control over proprietary data may allow incumbents to extract maximum surplus through mechanisms such as dynamic pricing.

This question is especially important in an AI-driven economy, as the most valuable firms may not be those with only the best engineering talent or the most capital, but those with access to the data needed to train, refine, and deploy increasingly powerful systems. Because of this shift, an evolution of property rights and institutional design may be more effective than the interventionist or redistributive approaches that sometimes dominate popular discourse. 

Technology and democratic institutions

In the student-led roundtable, the conversation turned to the relationship between technology and democracy. Participants raised questions about AI regulation, platform liability, industrial policy, venture capital, off-balance-sheet financing, and the future of work. They also asked how policymakers can regulate fast-moving technologies without undermining innovation or entrenching incumbents.

Santos and Zingales have written together about the ways large digital platforms can shape or undermine civic life, social trust, and democratic participation. In the discussion, they returned to the central question of the role of individuals in society when businesses are increasingly dependent on capturing attention, shaping information flows, and monetizing user engagement via these platforms. 

Beyond market power, democracies face consequential choices about how to structure competition, accountability, and the rules that govern digital markets in society.

Industrial policy, innovation, and capture

The discussion highlighted the renewed role of government in shaping markets and how firms can no longer treat public policy as a peripheral issue. Government has historically played a key role in shaping and propelling U.S. innovation and some of the dominant industries of today, from the Defense Advanced Research Projects Agency’s role in the development of the internet to the National Institutes of Health’s role in pharmaceuticals and biotechnology. Yet active intervention raises concerns of regulatory capture and inefficient competition, two forces that work against market efficiency and sustained economic performance. 

As the U.S., China, and Europe compete over AI, semiconductors, energy, and advanced manufacturing, industrial policy has returned to the center of economic debate. Santos and Zingales discussed the distinction between policy that builds genuine capacity and policy that entrenches incumbents or socializes risk.

What It means for business leaders

The central takeaway was that the next generation of business leaders will need to think carefully about how markets work, who controls the key inputs to innovation, and what kinds of institutions are needed to sustain both prosperity and democratic legitimacy.

About the Researcher(s)

Professor Tano Santos

Tano Santos

Robert Heilbrunn Professor of Asset Management and Finance
Finance Division
Director
Heilbrunn Center for Graham and Dodd Investing
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