Insights
,
Consumer Behavior, Marketing
Considering the Alternatives While Shopping
How dissimilar options could interfere with making a purchase.
Article Author(s)
- Stephen Chupaska
Published
Publication
Business & Society
![A woman shopping at a store.](/sites/default/files-efs/styles/large_1_1_mobile/public/articles/images_upload/friedman.jpeg?h=37759da8&itok=zv-0YoUF)