Professor Bernd Schmitt Makes Appearance on NHK BS1, "Global Debate WISDOM"

Professor Hugh Patrick, Director of CJEB, made a live appearance on "Project Wisdom" of NHK BS1 on Saturday, July 30, 2011. It will be rebroadcast for an international audience on August 8 at 8:15 am JST, and for Japanese viewers on August 28 at 3:00 pm JST. More information on the program can be found in the link below:

Mentioned Faculty

Bernd Schmitt

Robert D. Calkins Professor of International Business: Marketing Division

Faculty Director: Center on Global Brand Leadership

Bernd Schmitt

Robert D. Calkins Professor of International Business

Marketing Division

Faculty Director

Center on Global Brand Leadership

Professor Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School. He researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience.

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