Len Sherman
- Executive in Residence
- Executives in Residence Program
- Areas of Advising:
- Entrepreneurship, Business Strategy, Product Development and Customer Experience
- Areas of Expertise
- Brand and Product Management, Entrepreneurship & Innovation, Strategy
- Contact
- Office: 735 Geffen
- E-mail: [email protected]
Len Sherman brings over thirty years of business experience and academic research on growth strategy, innovation and entrepreneurship to Columbia Business School. At CBS, Professor Sherman teaches “Strategy for Long-Term Growth” and "Entrepreneurship in Large Enterprises to MBA and EMBA students, earning the Dean’s Award for Teaching Excellence in 2013.
Prior to teaching at Columbia, Dr. Sherman was a Senior Partner at Accenture, where he served in a variety of positions including President of two Business Process Outsourcing units: Accenture Procurement Solutions and Accenture Learning. At Accenture, he also served as a founding General Partner of Accenture Technology Ventures, where he led Accenture's investment activities in Supply Chain Management,
Procurement and eLearning. He sat on the Boards of Directors of five technology-based firms. Prior to these positions Dr. Sherman also led Accenture's Global Strategic Services Practice covering client services in the Automotive & Industrial Equipment, Transportation & Travel Services, Food & Consumer Package Goods, Retail and Pharmaceuticals/Medical Products industries.
Dr. Sherman joined Accenture in 1995 from J. D. Power and Associates where he had been managing partner of the firm's management consulting practice and responsible for European business operations. Prior to that, he was a partner with Booz, Allen & Hamilton with responsibility for its U.S. automotive practice. Prior to joining Columbia, Professor Sherman taught "Innovation and Enterprise Growth" in Northeastern University's MBA program. He has published and presented widely on automotive marketing and distribution strategy, customer satisfaction measurement and effective approaches to corporate education.
Since joining CBS, Sherman has authored case studies in the automotive, retail, consumer packaged goods and hard goods industries. His book on growth strategy – If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth – was published in 2017 by Columbia University Press. Sherman frequently writes articles on a range of business strategy issues in Forbes and Entrepreneur Magazine, and has be contributed expert commentary to The Economist, Financial Times, Bloomberg, New York Times and other business publications.
Dr. Sherman has a BS in aeronautical engineering, a MS in transportation systems and a Ph.D. in transportation economics, all from M.I.T.
- Education
-
BS (aeronautical engineering), MS (transportation systems), PhD (transportation economics) MIT
- Joined CBS
- 2007
All Activities
- Case ID
- 210417
How Google's "One-Trick Pony" Grew to Become a Dominant Global Enterprise
How has Google avoided the pitfalls of the early dot-com economy to achieve long-lasting success?
- Case ID
- 210404B
How Peloton Built the Foundation for Enduring Success (B)
Was connected fitness company Peloton's business model robust and resilient enough to realize its founder's aspiration?
- Case ID
- 210404A
How Peloton Built the Foundation for Enduring Success (A)
Will Peloton continue to lead the way in the "connected fitness" category the company created in 2012?
- Case ID
- 180503
Anheuser-Busch InBev: Managing for Growth in a Mature Market
Will AB InBev's strategy and culture enable it to continue to grow revenues and profits in a mature global beer market?
- Case ID
- 170504
Wake-Up Call for the Mattress Industry: Casper's Online Mattress Retail Strategy
Can Casper wake up—and shake up—the mattress industry?
- Case ID
- 140501
SodaStream: Transforming a 100-Year-Old Company Into a "Stylish Rebel"
How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?
- Case ID
- 110503
IKEA in the US: From Big to Bigger
How might the world's largest furniture retailer expand its US brand relevance and market share without crimping its core strengths?
- Case ID
- 110502
Alternative Approaches to Promote Corporate Entrepreneurship
How should businesses use ideation and commercialization to achieve innovation-driven growth?
- Case ID
- 100511
Yellow Tail Wines: Breakaway Product Positioning
What strategy would revive a decade-old brand's early success?