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Don Lehmann wins MSI Best Paper Award

Don Lehmann was recognized by the Marketing Science Institute for his paper, co-authored with Kimberly Whitler and Ryan Krause, When and how does board-level marketing experience contribute to firm performance?  
Published
April 26, 2017
Publication
CBS Newsroom
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Category
General Release
News Type(s)
Marketing Division News
Topic(s)
Marketing

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