How HI-CHEW Successfully Localized a Global Brand in the U.S. With Fun and Innovation
Thursday, April 10, 2025 | 12:50 – 1:50 PM
Room 590, Geffen Hall, Columbia Business School
Featuring: Teruhiro Kawabe, Chief Representative for the USA; President; CEO, Morinaga America Inc.
Moderator: Dr. Yumiko Shimabukuro, Faculty, School of International and Public Affairs, Columbia University; Co-Founder, Japanese Management Leadership Program, CJEB
Note: This event was part of CJEB’s Japanese Management Leadership Program.
コロンビア大学ビジネススクール 日本経済経営研究所 主催
講演者: 河辺輝宏 「Morinaga America, Inc.」