Will It Fit? Smart Founders Start With Testing
The process of developing a minimum viable product sets a startup up for success by identifying problem-solution fit.
Demystifying Ideation to Create What Customers Want
Coming up with a viable startup idea is less about spark and passion and more about process than many budding entrepreneurs might think.
The Startup Launch Playbook: How Columbia Business School Builds Better Entrepreneurs
From ideation to funding to scaling, the Lang Center at CBS offers founders the methodologies and strategic framework to launch and grow a successful venture.
How to 'Read Minds' to Get Ahead in Business
CBS Professor Daniel Ames describes how cultivating 'mind reading' — or social inference — skills can help people succeed in business and beyond.
Meaning vs. Autonomy: A Challenge in Marketing New Technologies
CBS Professor Gita Johar explores the value of manual labor and why some people resist adopting autonomous products.
The Entrepreneurial Ecosystem
Columbia Business School is at the center of New York City's network of entrepreneurs, resources, talent, and support infrastructure that helps innovative companies develop and thrive.
Karaoke Connection
Once a month on Monday nights, data scientist Will Ma plays pop songs on a piano for karaoke singers at Sid Gold’s Request Room in Manhattan.