A new report by Columbia Business School’s Center on Global Brand Leadership explores the common challenges to innovation across industries, particularly in agriculture, construction, and transportation, and offers strategies to help companies overcome these barriers.
Economists have long insisted that the only way to cut emissions of carbon dioxide and other greenhouse gases rapidly and at scale is to put a price on them. But while that is true, the key to a successful, politically sustainable climate policy is to ensure that the benefits precede the costs.
Smartphones have made it nearly effortless to share images of branded experiences, but not all brand images are created equal. A new study from CBS Professor Oded Netzer and his co-researchers examines how different types of images inspire distinct consumer responses.
Gain insights from Professor Gita Johar on the battle against AI misinformation in technology in order to protect your brand reputation and navigate the evolving digital landscape.
A new Columbia Business School study shows how the chain entering a neighborhood without coffee shops boosts entrepreneurship by up to 11.8 percent.
Columbia Business School research reveals the impact of employees' anticipation of in-person work on their engagement and feelings about work.