Conversations: Eric J. Johnson, "The Elements of Choice: Why the Way We Decide Matters"

In the Media | December 6, 2021 | Kansas Public Radio

  • Topics: Marketing, Operations, Risk Management, Strategy

Among Social Scientists, a Vigorous Debate over Loss Aversion

In the Media | November 27, 2021 | Salon

  • Topics: Risk Management

What Happens When You’re Vaccinated and Your Partner Isn’t?

In the Media | February 10, 2021 | Marketplace Radio

  • Topics: Healthcare, Operations, Strategy 

Hating to Lose: For Consumers, Concerns of Losing Drive Purchasing

Decision Science News | August 13, 2020

Columbia Business School study finds that the majority of consumers are loss averse, but results vary by age, education level and financial experience

  • Topics: Marketing, Risk Management 

CDS Goes to ACR!

Decision Science News | October 30, 2019

From October 17 to October 20 three members of CDS, Kellen Mrkva, Atonia Krefeld-Schwalb, and Byung Cheol Lee, traveled to Atlanta to attend the 2019 Association for Consumer Research Conference (ACR). All three organized special sessions around their research.

  • Topics: Business Economics and Public Policy, Marketing

Defaults Are Not the Same by Default

Decision Science News | April 16, 2019

Defaults are one of applied behavioral science’s biggest success stories. Despite, or perhaps because of, the widespread use and success of defaults, a few important questions have remained in the background: How have defaults been implemented? Does it matter how they are implemented? This was the aim of a recent meta-analysis of all prior default studies conductd by the Center for Decision Sciences, which we recently published in Behavioural Public Policy (authors Jon Jachimowicz, Shannon Duncan, Elke Weber and Eric Johnson). 

  • Topics: Business Economics and Public Policy, Marketing

Why ultra-low fees can be a serious red flag for unwary ETF investors

Decision Science News | October 29, 2018

The number 1 rule for long-term individual investors picking funds used to be simple: look for low fees, also known as low expense ratios. Investors do get rewards from low fees; but they should also watch out for higher, hidden fees in the same funds, as well as strategies that lure investors into higher-priced products or into paying more for advice. Instead of asking about low fees alone, ask what you are paying over 10 years, including all fees. "What is the cost, all in, for 10 years?" said Eric Johnson, Director of the Center for Decision Sciences.

Columbia University’s Center for Decision Sciences Gives Retailers Valuable Insights into What Drives Consumer Spending Habits

Decision Science News | February 8, 2018

CDS director Eric Johnson talks with Deal Crunch about the research that the center does on consumer decisions.

  • Topics: Business Economics and Public Policy, Marketing 

The mystery of the missing airfare

Decision Science News | January 18, 2018

CDS director Eric Johnson discusses bait-and-switch airline fares.

  • Topics: Business Economics and Public Policy, Marketing 

Can we design a better fuel economy label?

Decision Science News | May 3, 2017

Transportation contributes approximately 26 percent to greenhouse gas emissions. As a result, governments around the world are looking for ways to increase consumers’ use of fuel-efficient vehicles. One of the most straightforward ways to provide this information is in the form of labels. In the United States, the so-called Monroney sticker – named after an Oklahoma senator who sponsored a law to disclose more vehicle information to consumers – is the label required to be displayed in all new automobiles, which describes various fuel economy metrics.

  • Topics: Business Economics and Public Policy